Managing Agents & Distributors
1 day
The appointment of a well-connected Export Agent with local experience and a good understanding of the market can be a low cost, quick entry into an overseas territory. How do you find the right agent and keep him motivated?
Contents:
- Type and selection of distribution channels
- Advantages and disadvantages of using agents and distributors
- Market investigation - 6 “Ws”
- Assessing potential agents
- Other reasons for distributors/agent’s interest
- How to motivate Agents and Distributors
- EU Commercial Agents’ Directive
- Payment and reward system
- Problems in managing agents and distributors
- Auditing agents and distributors - why and how?
- Further market development
Price:
£195 Members
£225 Non-Members
*Prices are Exclusive of VAT
Please complete the form below to book your place and the training team will contact you to confirm the details.